When it comes to restaurant food delivery, there are many options to choose from. Which service is right for your business? What are the advantages of using a food delivery service? How can you decide which one is best for you? In this blog post, we will explore in detail, Glovo. One of the most popular options in Spain for ordering food at home.

By the end, you will have a clear idea of what restaurant food delivery entails and how Glovo can help you grow your restaurant business. 

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What is Glovo and what is it for?

Food delivery companies have gained in popularity in recent months. Due to the restrictions imposed by the Covid pandemic, this popularity has increased even more since 2020. Although there are many food delivery companies operating around the world, here we will take a closer look at Glovo. 

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Glovo is a courier company based in Spain. It is known for restaurant food delivery, but also operates in other areas such as jewelry, pharmacy items or clothing. The company charges a delivery fee to its consumers, receives a commission from partners and pays riders a percentage of this commission, depending on the distance they had to travel for delivery. Glovo also offers a rental space to restaurants that need more working area. . 

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Sacha Michaud and Oscar Pierre co-founded Glovo in 2015. The company has grown into a huge business offering on-demand delivery services in more than 21 countries, with more than 1.9 million employees. Glovo operates out of Barcelona, Spain, and offers food delivery and shopping solutions. Its customers can shop Glovo for a range of items such as, food, recipes and groceries; that is, users can purchase their daily needs using its cost-effective and timely services.

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Glovo works with courier companies that are independent contractors to fulfill orders. The platform requires these riders to own their vehicles, which can be either a car, motorcycle or bicycle.

You can access the platform through its website or by using one of its apps available for iOS and Android users.

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How to register with Glovo with your restaurant

If you want to register your restaurant on the Glovo platform in Spain, you must first make sure you meet the necessary requirements. You must have a food business that can be home-delivered, and have a valid license to operate in Spain. In addition, you need to have adequate infrastructure to process orders and meet food quality standards.

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Once you are clear about these premises, the process is very simple.

Complete the registration process

The first thing you need to do is to visit Glovo's website and, at the bottom, click on Glovo for Partners. Then you will have to::

• Select the country.
• Complete basic business information: city, business name, name and surname of the person who will manage the account, email and phone number.
• Select type of establishment which, in this case, would be a restaurant.
• You must also complete the number of establishments you have.
• Accept conditions and press send.
• In subsequent steps you will have to select the type of service.

2. Choose the type of service

One of the things you should understand before completing the registration is that there are two modes in which you can register with Glovo: Platform option and Platform + Couriers.

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2.1 Platform Option: Glovo gives you visibility in the app but you are in charge of deliveries 

Glovo would only be in charge of giving visibility to your business in its application, as well as delivering the orders to you, but you would be in charge of the home delivery of the orders.

2.2 Platform + Couriers: Glovo takes care of everything

In this modality, Glovo would take care of everything. From the visibility on the platform, to the processing of the order and its delivery with its network of riders.

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3. Select the bank details

The next step would be to enter the bank details both to know to which account to deposit it and to make the corresponding invoices for the payment of commissions and weekly fixed fee.

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4. Complete the menu offer

The last phase would be to enterthe contact details of the restaurant that we want the users of the Glovo appto see, as well as the dishes we offer.

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At this stage we will also introduce other visual data such as the logo of the establishment, etc.

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How much does Glovo charge restaurants?

Once you have registered with Glovo, which is a totally free process, you will need to know the details of the commissions, as this is their business model.

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Glovo's standard rates for food delivery in Spain are up to 35% commission on each order, plus a fixed weekly fee of up to €100. The exact value of this commission will depend on the contract and negotiation with the company.

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The commissions earned by Glovo are used to pay riders as well as to maintain the business.

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Both promotions and discounts that can be used to highlight your restaurant in Glovo's business repository are the responsibility of the business. That is why we recommend you learn how to use them correctly.

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How does Glovo work from the user's point of view?

Glovo prides itself on providing a simple and easy to use experience for users. Here are a few steps to help you understand how Glovo works. 

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1. Visit Glovo's website or download its app: Potential customers should download the company's app from App/Google Play Store. They can also visit Glovo's website to place their orders.

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Register with Glovo: Glovo requires its users to create an account with them. Consumers must do this step by logging into the app or their website. They must use their email address, password and full name.

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3. Add the payment alternative: After this, the user has to visit the "Manage payment methods" section to add his credit/debit card details to make the payment.

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4. Add delivery address: After setting up the payment method, the user is prompted to enter his or her delivery address on the main screen of the application.

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5. Add all items to cart: In the next step, the Glovo app allows shoppers to purchase the items they need from its partner businesses and restaurants.

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6. Order Acceptance: Next, users must complete a few more steps as prompted by the application. Once completed, the selected items are accepted and delivered within an average of 30 minutes via couriers.

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7. Order delivery: Shoppers can track their order in real time through an additional feature offered by the Glovo application. The customer's order is delivered within minutes.

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8. Rate and comment: Finally, the customer is invited to rate the service and comment on the overall experience. This is always after receiving the package.

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What are the advantages of using Glovo in your restaurant? 

In today's busy world, more and more people are looking for convenient options to have their food delivered to their door, for example. 

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As a restaurant owner, using a food delivery service can bring numerous advantages to your business.

•  On the one hand, expand your customer base to include people who do not live near your physical establishment or who do not have the time or ability to dine there.
  
•  It can also increase the frequency of orders from existing customers, since they don't have to make a special trip just to order takeout.
  
• In addition, offering delivery service allows you to compete with larger chains that already have this option. Not only does it bring in additional revenue, but it can also help increase your brand recognition and customer loyalty.
  
• It saves you from maintaining the costly infrastructure you would need to support the delivery drivers.
  
• Helps solve staffing problems, as a waiter or host is not always necessary at the physical location.
  
• It can serve as a different source of revenue for the restaurant during unexpected events or natural disasters that prevent people from physically coming to the restaurant. A recent example is the pandemic that occurred.
  
• Using a delivery service could save time and resources for your staff members, as they can focus on preparing and packing orders instead of also managing the canteen services on staff.
  
• It also adds another marketing channel for the restaurant, as customers can discover and try the restaurant through a delivery service.

Overall, food delivery can be a valuable addition for small restaurants looking to expand their business opportunities. With the help of delivery companies like Glovo and online ordering platforms, it's easier than ever to get up and running. 

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What are you waiting for? Start offering food delivery and watch your sales skyrocket.

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Are there any disadvantages? 

Overall, there is a clear benefit for all restaurants that implement a delivery system like Glovo, but you also have to keep in mind that there can be a number of drawbacks that you should carefully consider before giving it as an option to customers.

1. Implementing Glovo, like any other delivery system , implies higher costs for restaurants with added fees for using a delivery service.
   
2. Adding the home delivery option adds the possibility of food being damaged or chilled during delivery.
   
3. Compared to delivering with your own personnel, you lose control over the information received.
   
4. Another possible disadvantage of using Glovo or another delivery platform may be the potential risk of a bad reputation caused by a bad delivery. It is also difficult to control, as the delivery is in the hands of the platform.
   
5. Menu options are limited due to the fact that it can be transported or kept fresh during a delivery.
   
6. Increased competition with larger national delivery services that may have more resources and a larger customer base.

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How to boost sales with Glovo?

If you are interested in knowing how to improve your restaurant's sales on Glovo's platform, we present a series of tips:

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Communicate on social networks

One of the advantages of using a delivery platform such as Glovo for restaurants is the possibility of reaching a larger customer base, especially through social media promotion. 

By sharing your menu and offerings on platforms like Instagram and Facebook, you can target potential customers who may not have heard of your restaurant before. In addition, creating a partnership with Glovo can increase your establishment's trust and credibility .

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Customers will know they can rely on fast and convenient deliveries from your restaurant through the platform. Research shows that adding delivery options can also lead to increased sales, even during slow times, as customers have more options for ordering. 

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So consider promoting your restaurant's partnership with Glovo on social media to potentially increase sales and reach a wider audience.

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Use well-designed images

A memorable image can make all the difference in attracting customers at Glovo. In fact, a Zagat study revealed that more than half of respondents were more willing to visit a restaurant after seeing an attractive photo of their meal.

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Of course, not just any photo will do: it's important to invest inhigh-quality images that accurately represent the kitchen and surroundings. Hiring a professional photographer or using top-notch equipment can go a long way toward showcasing the dishes in the best possible light. 

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Be sure to use visually appealing dishes and table settings to enhance the photos. The end result will entice potential diners and leave them wanting to try your delicious offerings. So don't skimp on those photos: they could be the key to increasing your restaurant's sales.

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In addition, incorporating images that accurately represent the product being sold can also reduce the likelihood of negative reviews and returns. Therefore, if you want to increase sales on Glovo, be sure to use good, quality, and trustworthy images. Your potential customers will thank you for it.

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Review your offer and develop a strategy

Before launching, it's important to have a clear strategy. First, consider your target market and how using Glovo will fit into your overall marketing plan. How will you advertise the service to customers?

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Next, make sure you have the resources and personnel to handle an increase in orders. 

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You'll also want to establish guidelines for packaging and handling food for delivery, as well as setting appropriate delivery rates and minimum order amounts. 

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If you take the time to develop a strategic approach, Glovo is sure to help you increase your business profits.

Increases the average order ticket

One way to increase the average ticket at a restaurant that uses Glovo for home deliveries is to offer a wider range of higher-priced options on the delivery menu. 

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For example, instead of limiting yourself to offering basic dishes, expand the menu to include specialty dishes or larger meal packages.

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Cross-selling can also be effective: offer customers the option of adding additional garnishes or upgrades to their meals to increase their total spend. 

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It is important to advertise these higher priced options prominently in the delivery menu and throughout the online ordering platform to encourage customers to consider purchasing. 

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In addition, offering these types of promotions or discounts can encourage customers to spend more per transaction. By implementing these strategies, you may be able to increase your restaurant's average ticket.

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Use of reusable packaging

Restaurants are beginning to recognize the importance of sustainability in their business practices. One way to contribute to this effort is to switch from single-use containers to reusable containers. 

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For restaurants using a delivery service such as Glovo, this can also mean increased profits.

Customers are often willing to pay a small amount for the convenience of reusable containers, and restaurants save the money of constantly ordering and restocking disposable containers.

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In addition, the use of reusable containers can enhance a restaurant's reputation and attract environmentally conscious customers. As more and more consumers prioritize sustainability in their purchasing decisions, switching to reusable containers can be a smart decision for both the restaurant and the planet.

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Use promotions

If your restaurant uses Glovo for food delivery, there are several ways to take advantage of promotions and discount coupons. 

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First, make sure that any special offers or discounts are clearly displayed on your restaurant's profile in the Glovo app. This will attract customers who are looking for deals. 

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You can also target your regular customers directly by offering them a coupon code via email or text message.

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The key is to be creative and think outside the box when it comes to promotions and discounts. And don't forget to advertise any offers on your social media platforms. 

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Conclusions

As we have seen in this guide, in Spain registering your restaurant on the Glovo platform has many benefits. Some of these benefits include increased visibility and reach for your restaurant, as well as access to a wider group of potential customers.

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Glovo can also help you manage your orders and deliveries more efficiently so you can focus on what you do best: cooking delicious food! 

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Finally, you will need to create a menu for your restaurant that is approved by Glovo. Once all this information is provided, your restaurant will be added to Glovo's platform and available for customer delivery orders.