Have you decided to open a restaurant? Then you'll need a memorable name! Discover the best tips to stand out from the competition.
February 7, 2023
You've decided to open your first restaurant and you've already read our tips for setting up a successful restaurant. Now you're thinking about the last step: what do we call it?
Choosing a name is an important step that should not be overlooked and should always be given the proper importance.
Do you know why?
Choosing a name for your establishment, in this case a restaurant, is like choosing a name for your children . Giving an identity to a restaurant means starting a story that has a present and a future.
Maybe you have a lot of ideas, but you can't make up your mind. Now, sit back and let's take a look at some simple rules to follow that will help you get your act together and finally christen your restaurant.
Don't worry, below you'll also find 50 restaurant names to draw inspiration from.
Why is it so important to name your restaurant and why is it important to choose the right name? If you are here, it is because you must have asked yourself these two questions.
Naming a restaurant is essential to give your establishment personality. However, it is crucial to choose the right name that can make your restaurant memorable and unique.
How to make the name of your restaurant exclusive? Let's see how with 8 rules!
Competitive analysis is defined as benchmarking and is a methodology based on the comparison of certain companies.
How can this comparison help you? It's very simple: by analyzing your competitors and, therefore, other restaurants in your area or in the country, you can study the route followed by your competitors.
Here are some questions you should ask yourself when analyzing your competition:
Before thinking about the right name, you need to think about who you are targeting and who constitutes your clientele.
What does your target audience want? Perform a detailed analysis of interests and desires, so you can make a difference!
Before you reach your goal, think about why you have decided to open a restaurant.
Think about your main objective, which is to communicatewho you are and what your core values are. If the name you have thought of does not convey values or emotions, you are still not on the right track.
Where to start? A good starting point is to be aware of your objective, your company's mission.
It is a method of making functional decisions to achieve a given objective, such as choosing a name or planning a strategy.
Used by any communication agency and company in general, it is useful to obtain dozens of creative ideas. This methodology consists of sitting around a table with other people and proposing in turn ideas that are coherent with the final objective. At the end of the creative process, a unanimous decision is made.
Brainstorming does not always involve several people; in fact, you can also go on this creative journey on your own.
If you don't know how, here are some tips:
You must keep in mind that the name will be part of your brand identity, which must be coherent and consistent with the idea you want to communicate. This will position your restaurant and make it memorable.
Also, keep the logo, interior colors, and culture and values consistent. Conveying something that sticks in your customers' minds will generate word of mouth and build your customer base.
For your name to be easy to remember, it must be simple to pronounce and spell.
It is fine for puns, if you are looking for a creative and evocative name. Choose a name that is not an acronym, as it would be counterproductive for your company.
Think about the value you want to communicate and the emotions you want to evoke in your customers.
In Spain there are thousands of restaurants. In such a competitive market only the most creative survive.
What will you need to do? If you've already identified some names that might be perfect for your restaurant, all you have to do is check these sites to find out if your name isn't already in use:
You now have a list of possible names that represent certain elements that can be associated with your restaurant.
Select the most attractive names that do not deviate from the type of service you want to offer in order to obtain an identity in line with what you are looking for.
Now, after reading some of our tips, you should have gained more knowledge on the subject.
Remember to avoid using names that already exist, to avoid incurring possible penalties. Imitating them does not count either, otherwise you run the risk of confusing your clientele.
Make sure the name you choose is unique and does not deviate too much from the proposed cuisine and what you want to communicate.
Does it still seem impossible, are you still confused? If so, here are 50 evocative names to inspire you.
If you are confused but have some keywords in mind, write them down on a piece of paper.
As we have already advised you, during the brainstorming process it is functional to write down and jot down ideas to later remember them and select the one that best suits your business.
What do you want to offer your customers? Fish or meat cuisine? Vegetarian or vegan? Organic? Osteria, trattoria or gastronomic restaurant? Do you also offer pizza on your menu?
Once you have defined your offer, all you have to do is highlight it. Your customers should already know what they are going to taste in your restaurant, you just have to distinguish yourself from your competitors by being creative and original.
Here are some names if what we want to highlight is fish as a raw material:
Some names if we want to highlight meat as a raw material:
Finally, here are some names if we want to highlight vegan food
Do you already know where your restaurant will be located? Street, address, city, location... all of this is important information that can shape the branding of your business.
Here are some examples if your restaurant is located in Madrid or Barcelona
Yes, several successful restaurants have used their first or last name for their restaurant. It is a good strategy to inspire confidence and make people realize that your restaurant is a cozy and familiar place.
Here are some ideas:
If you want to express your creativity to the fullest, now is the time!
Remember what we told you earlier about brainstorming? Get out a pen and paper and jot down some ideas from the first images that come to mind when you imagine your restaurant.
The name of your restaurant cannot be missing in a business project, since it is the first thing the customer looks at when he/she comes in contact with your business. As you have already read, choosing the right name is important and represents your business card. Remember that the name you choose must tell something, such as the values, the cuisine and the history of your restaurant.
In a business plan, it is essential to define:
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