You've decided to open your first restaurant and you've already read our tips for setting up a successful restaurant. Now you're thinking about the last step: what do we call it?

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Choosing a name is an important step that should not be overlooked and should always be given the proper importance.

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Do you know why?

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Choosing a name for your establishment, in this case a restaurant, is like choosing a name for your children . Giving an identity to a restaurant means starting a story that has a present and a future.

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Maybe you have a lot of ideas, but you can't make up your mind. Now, sit back and let's take a look at some simple rules to follow that will help you get your act together and finally christen your restaurant.

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Don't worry, below you'll also find 50 restaurant names to draw inspiration from.

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The 8 rules to follow for choosing a good restaurant name

Why is it so important to name your restaurant and why is it important to choose the right name? If you are here, it is because you must have asked yourself these two questions.

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Naming a restaurant is essential to give your establishment personality. However, it is crucial to choose the right name that can make your restaurant memorable and unique.

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How to make the name of your restaurant exclusive? Let's see how with 8 rules!

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Competitive analysis

Competitive analysis is defined as benchmarking and is a methodology based on the comparison of certain companies.

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How can this comparison help you? It's very simple: by analyzing your competitors and, therefore, other restaurants in your area or in the country, you can study the route followed by your competitors.

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Here are some questions you should ask yourself when analyzing your competition:

• What is the name of the restaurant and why?
• What services do you offer?
• Can I be inspired by the name idea chosen by my competitor?
• Does my competitor offer the same service as me?

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2. What is your target audience?

Before thinking about the right name, you need to think about who you are targeting and who constitutes your clientele.

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What does your target audience want? Perform a detailed analysis of interests and desires, so you can make a difference!

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Who are you and what do you want to communicate?

Before you reach your goal, think about why you have decided to open a restaurant.

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Think about your main objective, which is to communicatewho you are and what your core values are. If the name you have thought of does not convey values or emotions, you are still not on the right track.

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Where to start? A good starting point is to be aware of your objective, your company's mission.

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4. Have you heard of brainstorming?

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It is a method of making functional decisions to achieve a given objective, such as choosing a name or planning a strategy.

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Used by any communication agency and company in general, it is useful to obtain dozens of creative ideas. This methodology consists of sitting around a table with other people and proposing in turn ideas that are coherent with the final objective. At the end of the creative process, a unanimous decision is made.

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Brainstorming does not always involve several people; in fact, you can also go on this creative journey on your own.

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If you don't know how, here are some tips:

1. Take a pen and paper and write down the first ideas that come to mind.
2. Start writing keywords related to the type of service you will offer, the type of cuisine you will serve or the first name that comes to mind when you think of your restaurant.
3. Think also about the atmosphere you would like to create and why your customers should remember your restaurant.
4. Highlight keywords that you find persuasive and unique.

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5. The name of your restaurant will be your business card.

You must keep in mind that the name will be part of your brand identity, which must be coherent and consistent with the idea you want to communicate. This will position your restaurant and make it memorable.

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Also, keep the logo, interior colors, and culture and values consistent. Conveying something that sticks in your customers' minds will generate word of mouth and build your customer base.

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6. Simplicity

For your name to be easy to remember, it must be simple to pronounce and spell.

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It is fine for puns, if you are looking for a creative and evocative name. Choose a name that is not an acronym, as it would be counterproductive for your company.

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Think about the value you want to communicate and the emotions you want to evoke in your customers.

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7. To make your restaurant memorable, you must make it unique.

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In Spain there are thousands of restaurants. In such a competitive market only the most creative survive.

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What will you need to do? If you've already identified some names that might be perfect for your restaurant, all you have to do is check these sites to find out if your name isn't already in use:

• Patent and Trademark Office;.
• Worldwide trademark database, European Union Trademark Consultation Service.
• Domain registrar (it is not mandatory but it is advisable to verify that your brand + .com or .es are free). 

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8. Identity

You now have a list of possible names that represent certain elements that can be associated with your restaurant.

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Select the most attractive names that do not deviate from the type of service you want to offer in order to obtain an identity in line with what you are looking for.

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Conclusions 

Now, after reading some of our tips, you should have gained more knowledge on the subject.

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Remember to avoid using names that already exist, to avoid incurring possible penalties. Imitating them does not count either, otherwise you run the risk of confusing your clientele.

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Make sure the name you choose is unique and does not deviate too much from the proposed cuisine and what you want to communicate.

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Does it still seem impossible, are you still confused? If so, here are 50 evocative names to inspire you.

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50 suggestive ideas for a restaurant name

If you are confused but have some keywords in mind, write them down on a piece of paper.

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As we have already advised you, during the brainstorming process it is functional to write down and jot down ideas to later remember them and select the one that best suits your business.

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30 ideas based on raw materials

What do you want to offer your customers? Fish or meat cuisine? Vegetarian or vegan? Organic? Osteria, trattoria or gastronomic restaurant? Do you also offer pizza on your menu?

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Once you have defined your offer, all you have to do is highlight it. Your customers should already know what they are going to taste in your restaurant, you just have to distinguish yourself from your competitors by being creative and original.

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Here are some names if what we want to highlight is fish as a raw material:

1. The Bay of Flavors
2. The Sea of Flavors
3. Silver fishing
4. The Sea on the Table
5. The Beach on the Dish
6. Fresh Fish
7. El Arrecife de los Sabores
8. La Taberna del Mar
9. The Taste Coast
10. La Brasa de los Mares

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Some names if we want to highlight meat as a raw material:

1. El Corral del Asador
2. El Rincón de la Parrilla
3. Barbecue Grilled
4. Meat Cutting
5. El Rodeo Steakhouse
6. The Golden Roast
7. Grill Station
8. La Brasa Roja
9. El asador de los Amigos
10. The chef's grill

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Finally, here are some names if we want to highlight vegan food

1. The Thousand Flowers
2. The Orchard at the Table
3. El Verde at the Fogón
4. Bamboo Vegetable
5. Conscious Eating
6. The Art of Vegan Cooking
7. The Good Weed
8. Green Essence
9. Green Dish
10. La Huerta.

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10 Location-based ideas

Do you already know where your restaurant will be located? Street, address, city, location... all of this is important information that can shape the branding of your business.

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Here are some examples if your restaurant is located in Madrid or Barcelona

1. El Mirador de Gran Vía
2. Balcony of Plaza Mayor
3. La Terrazza del Paseo
4. El Refugio de Puerta del Sol
5. The Balcony of Puerta Alcalá
6. La Esquina del Born
7. The Paradise of Sagrada Familia
8. La Terraza de Ciutat Vella
9. Barceloneta viewpoint
10. Raval Courtyard

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10 restaurant ideas based on names

Yes, several successful restaurants have used their first or last name for their restaurant. It is a good strategy to inspire confidence and make people realize that your restaurant is a cozy and familiar place.

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Here are some ideas:

1. Maria's Kitchen
2. Mesón Paco
3. Giovani's fresh pasta
4. From Grandma Bea
5. The Legacy of Andrés
6. La Bodega de Antonio
7. Rosa's Little Corner
8. Julia's House
9. Hermanos Goméz Tavern
10. Raul's Tavern

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Creativity

If you want to express your creativity to the fullest, now is the time!

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Remember what we told you earlier about brainstorming? Get out a pen and paper and jot down some ideas from the first images that come to mind when you imagine your restaurant.

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The name of the restaurant must be included in a business project

The name of your restaurant cannot be missing in a business project, since it is the first thing the customer looks at when he/she comes in contact with your business. As you have already read, choosing the right name is important and represents your business card. Remember that the name you choose must tell something, such as the values, the cuisine and the history of your restaurant.

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In a business plan, it is essential to define:

• The correct name.
• A coherent concept.
• The proposed cuisine.
• Positioning.
• Mission and vision (short, medium and long term objectives).
• Effective strategies to increase brand awareness.