We want to inspire and empower millions of restaurateurs by taking their business to the next level.


To be market leaders, innovate and build long-term relationships with our customers and become their strategic technology partners for the success of their business.

haddock principles

Trust the process

Enjoy the journey and do it with passion.

Care about our team

We firmly believe that our success lies in our team.

Love your client

Obsess over the problem and create a must-have solution. Find the Product Market Fit.

Focus on business

Responsibility and efficiency.

Growth mindset

Think big, start small.

Raise the bar

Building an A-Team is doable with effort and camaraderie.

Above and beyond

Be excellent. Exceed what is expected of you. Do 1% more every day. Deliver above and beyond.

Take risks

Be curious and fail fast. Love the unknown. Always learning.

Be transparent and humble

Crystal clear.

Get to know our history

Forn San Joan

The adventure begins 🚀

haddock comes to light and Forn de Sant Jaume, a small pastry shop in Sabadell, starts to use us as yeast to sugar 🍰.

Mercadooona, Mercadooona 🎶

The accelerator Lanzaderaaccelerator of Juan Roig helps us to take off 🚀.

La Taqueria

Summer of tacos and beer 🌮🍺

What better combo 😋 A toast to the partnership that we closed with Estrella Damm and Heineken and to more than 100 customersamong them our first big group: La Taqueria! 🍻

haddock with h. 🎨

haddock with the same scent but with a different smell 🧀We do the rebranding of the company!

Rebranding haddock
Price variations

Don't let them raise the price of avocado! 🥑

Did you know that we identify price increases in the products you buy? We launched "Products.", something revolutionary for the industry 🍎

Olá Portugal! 👋

At last our CEO can practice Portuguese 🇵🇹Entramosin the accelerator From Start to Table and we managed to save restaurateurs their first euros in cod.

Riiiiiiiiiinggg ☎️

We get the call that will change everything: we get accepted into Y Combinator, the best accelerator in the world 🚀

Want to know more? Read the
blog where Arnau, our CEO, explains the experience 🙌

Y Combinator
New office

Café with views ☕️

Breakfast with a view of La Pedrera? Now it is possible with the new offices in Barcelona 😍

¡Escándal(l)o es un escándal(l)o!

We are launching the functionality that will mark a before and after in our product: dynamic bill of materials🍔

Office views

The sun is good for us! ☀️

Summer of offsites, trainings, meals, Spathios... To end it on a high note, let's add more plants to haddock's house! 🏠

We say goodbye to 2022 ❄️

We closed a dizzying year with more than 1,000 more than 1,000 customers, including Nandu Jubany, Isabella's group, COME by Paco Méndez... and we continue to add haddockers to the team: we are already more than 40! 🧡

Team haddock

Join the team! 💖

We have open positions, find out about them! ✨